I always tell men that life would be better if they view marriage as Marketing. What is marketing? It is anticipating, identifying and satisfying consumer needs profitably. Some marriages are hard because men don’t do this homework.

For example: Marketing research; you have to search them not sitting down and wait for them. The Bible in Prov 18:22 “whoso finds a wife”.

Market segment: You have to segment them; all of them are not the same.

Market targeting: you have to target only one; you can’t marry every pretty lady you see around.

Product positioning; you have to create an image which you want to view her; a friend, a woman of God, a mother of your kids or a darling.

Branding; you have to brand her; how people and you should view her; for example it can be a very valuable person, or cheap woman.

Marketing Management: You have to learn and know how to manage her and her affairs.