SO WHAT CAN YOU DO IF YOU FALL IN ONE OF THEM?

This is a question on marketing strategy tactics to life strategy. The primary purpose of a marketing strategy is to effectively allocate and coordinate marketing resources and activities to accomplish the firm’s objectives within a specific product-market. So the objectives have to be set, within the specific product-market then effectively allocation of resources are planned and deployed.

In life, if someone lives without objectives he/she will eventually find life to be more challenging. For example, to stay in school until you finish and graduate is one of the objectives likewise getting marriage is one of it as well. Now everybody wants to finish and graduate and almost everybody wants to get married. We can have these as objectives but somehow in the long run resources becomes a challenge. Some have many while some have few. You may have many but ineffectively allocation can make you not to achieve your objective. Some can have very smart objectives but lack the resources to deploy.
So what can you do if you fall in one of them?

MUST HAVE ATTITUDE TO SUCCEED IN YOUR BUSINESS AND MARKETING

A Winner respects those who are superior to him and tries to learn something from them; a loser resents those who are superior and rationalize their achievements.

A Winner explains; a loser explains away.

A Winner says, “Let’s find a way”; a loser says “there is no way”

A Winner goes through a problem; a loser tries to go around it.

A Winner says “There should be a better way to do it”; a loser says “That’s the way it’s always been done here”

A Winner shows he is sorry by making up for it; a loser says. “I’m sorry” but does the same thing next time.

A Winner knows what to fight for and what to compromise; a loser compromise on what he shouldn’t, and fight for what isn’t worth fighting about.

A Winner works harder than a loser and has more time; a loser is always too busy to do what is necessary

A Winner is not afraid of losing; a loser is secretly afraid of winning.

A Winner makes commitments; a loser makes promises.

CHRISTMAS AND MARKETING

Christmas derived from two words “Christ” and “mass”. Christ means the anointed one and Mass literary means a large number of people. So we can say Christ to the large number of people or anointed one to the large number of people. Marketing is anticipating, identifying and satisfying consumer needs profitably. Christ was given as a gift by God to large number of people. And Christ can do one thing which will give you all round success and satisfy you. Now, Christmas is associated with gifts, and you can’t just go and buy randomly to your loved ones. No! You have to think if that person is going to like it or not. But if you give them Christ you don’t need to think if they are going to like him or not, because he comes from God. And when you do business with God; you got to make a profit. Give Christ this season to your loved ones. I have given to you a gift which is Christ…so take him.

I always tell men that life would be better if they view marriage as Marketing. What is marketing? It is anticipating, identifying and satisfying consumer needs profitably. Some marriages are hard because men don’t do this homework.

For example: Marketing research; you have to search them not sitting down and wait for them. The Bible in Prov 18:22 “whoso finds a wife”.

Market segment: You have to segment them; all of them are not the same.

Market targeting: you have to target only one; you can’t marry every pretty lady you see around.

Product positioning; you have to create an image which you want to view her; a friend, a woman of God, a mother of your kids or a darling.

Branding; you have to brand her; how people and you should view her; for example it can be a very valuable person, or cheap woman.

Marketing Management: You have to learn and know how to manage her and her affairs.

When a boy meets a girl and starts to tell her how lovely she is-that’s sales promotion.
When a boy meets a girl and suddenly impresses her with charm- that’s advertising.
When a girl hears a boy how cool he is then attracted to him-that’s public relation.
When a boy tries to find were the girls are so that he can get one- that’s marketing.

YOU ARE BORN TO WIN, NOT TO FAIL

Do you know that you are not supposed to fail in life. This is possible if you learn from failure then you are not a failure. What champions do they wake-up and continue facing life with absolutely positive mind and then they achieve whatever they are pursuing.